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Anurag Basu makes a film inspired by Sunsilk called Real FM for MTV

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Anurag Basu makes a film inspired by Sunsilk called Real FM for MTV

Post by candy on 2014-03-23, 08:57

MTV India and Hindustan Unilever Ltd bring to you MTV Films, a mixed bag of six movies based on brand philosophies of different HUL product brands that will be showcased every month. The property kick-starts with the film inspired by Sunsilk called Real FM tonight at 7 pm on MTV. The film has been created by Anurag Basu. 

Anurag says, "When I was approached to make a film with the brand Sunsilk, I was really thrilled. In the past few years, I have started believing that one can get their messaging across through branded films. I strongly think that films made for the television are the future of Indian film industry. We played our film at an FM station around three female protagonists who, one day, accidentally get a chance to run an FM station." 

The story revolves around three close friends, who help each other out in achieving their goals. Rhea, the protagonist, is a 22-year-old girl who is happy-go-lucky and loves her two friends. Her dad, who runs a radio station, suffers a heart attack. In the wake of an emergency, coupled with a dwindling radio station, she takes it upon herself to turn things around. Along with her two friends, she not only saves the station but also brings about a welcome change in the programming with audience-generated live music content. A beautiful film about confident girls and the camaraderie they share, it also brings to you music from across India, in its truest sense. 

Hair plays an important role in giving that extra confidence to girls to pursue their desires. Sunsilk has always been a brand that brought out the best in people, by giving confidence, encouragement to believe in oneself and strength to move towards your goal. With the brand's customised and specialised product range, they gain the self-confidence to carry on and live their dreams.



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candy
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