'Iss Pyaar Ko Kya Naam Doon 2' brings in record ratings
Since ‘Iss Pyaar Ko Kya Naam Doon – Ek Baar Phi’ launched it has struggled to compete with other primetime shows but still made an impact in the weekday 18:00 slot on Star Plus.
However, last night the show was too big a pull beating some old favourites on the channel for the first time. According to exclusive data obtained by BizAsia, ‘Iss Pyaar Ko Kya Naam Doon – Ek Baar Phir’ at 18:00 raked in 178,500 viewers – the biggest ever audience for the show. It peaked further to a record 214,700 viewers. It was the biggest ever audience for that time slot on any UK Asian TV channel.
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