Its Raining Films This Year-End
IT’S RAINING FILMS THIS YEAR-END
In an unprecedented trend, as many as 20 films will hit the box-office in the last two months of the year
Not five or 10 but as many as 20 films are slated to fight it out at the box office in these last two months of the year — a trend hitherto unheard of. The maximum number of releases over November-December has not crossed 11 in the past three years. Experts say that while the risk of films eating into each other’s profit remains, footfall in theatres are maximum at this time of the year, owing to the overall celebratory mood close to Christmas and New Year.
“Business is usually up around this time. Small films, unless they have great content, do suffer, but big films don’t get affected. By now, audiences would have anyway decided which film they’d want to watch ... for instance there is a lot of curiosity around Aamir’s film; Emraan Hashmi has his own fan-following, and the masses will go for Ajay Devgn and Sonakshi Sinha’s action film,” says film distrubutor Girish Johar.
Trade analyst Atul Mohan feels that the saving grace is that the releases of big-ticket movies are spread out well.
“The movie business is short-lived nowadays. Films have to make maximum revenue in their first weekend itself, so the business of other smaller releases of the same week will be affected and may eat into each other’s business,” says Mohan. Filmmaker Rensil D’Silva is happy that at least no other big movie is releasing along with his Emraan-Kangana starrer. “Films are unlimited and Fridays are limited. The competition is cut throat. All one can hope for, is a solo weekend,” says D’Silva. Meanwhile, producer Pooja Gujral’s film will see TV actor Barun Sobti’s movie debut clash with Suraj Pancholi and Athiya Shetty’s December release. “It’s certainly bad as the films do not get enough screens, which affects the collection. Besides, the average Indian family has a monthly entertainment budget so when 10 films release in a month in comparison to three, and a family has a budget to watch only three films, the other seven get affected,” says Gujral.
Credit - Hindustan Times-Delhi
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